It’s through mistakes that you actually can grow. You have to get bad in order to get good.
Paula Scher
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
Good design is obvious. Great design is transparent.
Joe Sparano
People ignore designs that ignore people
Frank Chimero
It’s easier to ask forgiveness than it is to get permission.
Grace Hopper
Simplicity is the ultimate sophistication.
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adidas Originals Superstan Advert & Key Visuals
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adidas Originals Superstan Advert & Key Visuals

Combining the heritage sneaker Superstar with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.

The HYPEMAKER team creatively directed a playful film starring Stan Smith himself, shot on location in his home state of Florida.
Stan's tongue-in-cheek personality radiated as he narrated what it's like to be better known for footwear contributions over his tennis career.


Production

Shooting the shoes was fun. We had to ensure the final key visuals highlighted the unique details of this sneaker hybrid.

Shoe key details
Composition to capture all key details

Everything was planned and practised before the shoot day, the balanced arrangement of the shoes, foot positions of the models, locations, shooting angles, camera lenses, and everything.

Treatment

The shoe inspired the treatment for the film and key visuals, a split composition matching both the Stan Smith and Superstar personalities.

Outdoor layout experiment
Indoor layout experiment
Key visual mockup
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Agency
adidas Originals Superstan Advert & Key Visuals
Client
adidas Originals Superstan Advert & Key Visuals
credits

Director: Marie Schuller / RSA Films

Creative Director: Brendon DuVall

Senior Designer: Erlen Masson

Production Manager: Anna Carradice-French

Production Director: Tom Cantwell

Production Assistant: Hetty Yoxall

Designer: Vilde Tobiassen

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