Burberry teamed up with Blankos Block Party to release a limited run of their NFT Sharky B and accessories collection, including a jetpack, armbands and pool shoes.
As always, HYPEBEAST is the first to drop the info, this time via an exclusive Streetsnaps shoot with Sharky B.
My role was to art direct the key visuals, socials and display ads.
Lockdown gave the project a lot of challenges. We found some great collaborative solutions though, such as paired designing to create Sharky B's poses and to test lighting and camera angles.
Display Ads
Display ads went live days before to hype up the launch. We used dim lighting to create curiosity.
Social
The social assets went across the Burberry and HYPEBEAST Instagram accounts.
Editorial
Bloopers
We had fun experimenting and didn't take things too seriously, sparking some interesting and creative conversations. Some work couldn't get approved, but all teams loved it.
Art Director: Erlen Masson
Senior Designer: Lamine Dramé
Senior Designer: Luke Brown