It’s through mistakes that you actually can grow. You have to get bad in order to get good.
Paula Scher
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
Good design is obvious. Great design is transparent.
Joe Sparano
People ignore designs that ignore people
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It’s easier to ask forgiveness than it is to get permission.
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Simplicity is the ultimate sophistication.
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Burberry x Blankos NFT Collection Launch
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Burberry x Blankos NFT Collection Launch

Burberry teamed up with Blankos Block Party to release a limited run of their NFT Sharky B and accessories collection, including a jetpack, armbands and pool shoes.

As always, HYPEBEAST is the first to drop the info, this time via an exclusive Streetsnaps shoot with Sharky B.

My role was to art direct the key visuals, socials and display ads.

Lockdown gave the project a lot of challenges. We found some great collaborative solutions though, such as paired designing to create Sharky B's poses and to test lighting and camera angles.

Screen-sharing with the Senior Designer

Display Ads

Display ads went live days before to hype up the launch. We used dim lighting to create curiosity.

Social

The social assets went across the Burberry and HYPEBEAST Instagram accounts.

Editorial

Bloopers

We had fun experimenting and didn't take things too seriously, sparking some interesting and creative conversations. Some work couldn't get approved, but all teams loved it.

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Burberry x Blankos NFT Collection Launch
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Burberry x Blankos NFT Collection Launch
credits

Art Director: Erlen Masson

Senior Designer: Lamine Dramé

Senior Designer: Luke Brown

Let's create something together, get in touch.
Email me contact@erlen.co.uk
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