It’s through mistakes that you actually can grow. You have to get bad in order to get good.
Paula Scher
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
Good design is obvious. Great design is transparent.
Joe Sparano
People ignore designs that ignore people
Frank Chimero
It’s easier to ask forgiveness than it is to get permission.
Grace Hopper
Simplicity is the ultimate sophistication.
Leonardo da Vinci
Clokkemaker Branding & Website
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Clokkemaker Branding & Website

Clokkemaker needed to rebrand their company and I was given the opportunity to lead the project. Here are some early  logo experiments.

We wanted the logo to feel more human to align with the mission statement, so we decided on a handwritten approach.

After approving this direction, we started developing the guidelines, toolkit and website.

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Clokkemaker Branding & Website
Client
Clokkemaker Branding & Website
credits

Design Director: Erlen Masson

Founder: Jake Murphy

CEO: Abena Mills

Let's create something together, get in touch.
Email me contact@erlen.co.uk
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