In line with the Moncler House of Genius concept store launch, Moncler tasked the HYPEBEAST team to shoot a lookbook featuring the collection.
The design inspiration started with a flyposter theme, collaging photography and graphics.
The Moncler team wanted to focus on the genius logo. As the logo is based on a house, our idea was to enter each collection window, revealing BTS footage from the shoot day.
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credits
Photography: Dean Martindale
Set Design: Ibby Njoya
Producer: Anna Carradice-French
Creative Editor: Estifania Hageman
Design: Erlen Masson