It’s through mistakes that you actually can grow. You have to get bad in order to get good.
Paula Scher
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
Good design is obvious. Great design is transparent.
Joe Sparano
People ignore designs that ignore people
Frank Chimero
It’s easier to ask forgiveness than it is to get permission.
Grace Hopper
Simplicity is the ultimate sophistication.
Leonardo da Vinci
Moncler House Of Genius
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Moncler House Of Genius

In line with the Moncler House of Genius concept store launch, Moncler tasked the HYPEBEAST team to shoot a lookbook featuring the collection.

The design inspiration started with a flyposter theme, collaging photography and graphics.

Initial layout idea

The Moncler team wanted to focus on the genius logo. As the logo is based on a house, our idea was to enter each collection window, revealing BTS footage from the shoot day.

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Agency
Moncler House Of Genius
Client
Moncler House Of Genius
credits

Photography: Dean Martindale
Set Design: Ibby Njoya
Producer: Anna Carradice-French
Creative Editor: Estifania Hageman
Design: Erlen Masson

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